Solutions


There’s a lot at stake in choosing a new location for your brand. That’s why you need data science to validate your instincts. Whether your brand is in the early stages of development or has a nationwide presence, our analytic solutions are tailored to suit your growth strategy. From simple demographics to a predictive platform driven by machine learning, retail brands of all sizes trust our real estate planning solutions.


Portfolio Solutions


Our fully customized mapping and reporting system provides an easy-to-use, interactive platform for growing brands to analyze and manage portfolios and development.

For additional insights, the Market Optimization Engine adds analysis that evaluates and prioritizes markets across the U.S. to produce a strategic roadmap for market planning and resource allocation.

Our Peer Comparison Engine weighs similar existing markets and analog units against potential sites. This analysis provides multi-factor scoring to aid sales estimation and takes your real estate planning options to the next level.

For established brands with at least 50 units, we provide Predictive Modeling to determine the unique factors that directly correlate to your existing units’ performance which can be used to predict how new units may perform. We use a variety of modeling techniques, including machine learning and predictive, and provide full transparency into the modeling engines and how we derive our insights. This visibility provides the critical information you need for successful real estate application.


Standalone Solutions


Our standalone offerings support your portfolio — without the investment of a site selection system or a long-term commitment.

Private Equity Analysis

Private Equity Analysis

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ShopoGraphics Analysis

ShopoGraphics Analysis

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Cannibalytics

Cannibalytics

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Methodology

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Market Optimization

Our Market Optimization is the development of a data-driven national growth plan that helps maximize revenue from each new unit opened, and minimize impact on surrounding existing units. This national development blueprint for strategic growth prioritizes markets and trade areas according to sales volume potential so you can target the best locations for your brand.

Customer Analysis

We combine data from multiple industry leading sources to design customized customer segmentation profile results for our clients. Marketers will be able to effectively target consumers with messages they are more likely to respond to and real estate can align around the same best customers.

Sales and Performance Forecasting

Forecasting models are built to validate your instinct and provide results that tip the scales of success in your favor. Forum’s sales and performance forecasting solutions will identify the variables that drive your top performers so you can make data-driven site selection decisions to determine the sites with the highest potential for success and avoid under-performers. Our total solution transparency allows you complete visibility and control of your modeling engine and interactive Excel reports.

Cannibalytics

With our time-series cannibalization exercise we conduct a comprehensive review of your historic monthly sales data to identify patterns of unit to unit impact. Forum’s unique modeling framework helps you identify the multitude of factors that impact the rate at which your existing units cannibalize surrounding ones. Cannibalytics can be conducted as a study independent of a technology platform.

White Space Analysis

White Space Analysis allows you to evaluate current assets, identify best customers and prioritize potential growth for a portfolio company or acquisition opportunity. Forum Analytics provides a national development blueprint to score hypothetical real estate opportunities for future growth potential to help maximize revenue from each new unit opened, and minimize impact on surrounding existing units.

Network Performance Scorecard

Forum’s network analysis provides the insight needed to make the right decision regarding your existing portfolio of units. Our existing unit “scorecard” will assess the health and performance of your existing units to assist in making critical business decisions going forward.

Trade Area Analysis

We define primary consumer-driven, residential-based capture areas for all units and create an objective basis by which to compare units to each other. No single data source, or methodology is sufficient or “best.” The best trade areas for existing units will come through a combination of data, sources, and strategic consideration unique to each business.

VEXRAY

Filter unsolicited property listing emails and phone calls with our VEXRAY tool. VEXRAY efficiently qualifies site submissions and automatically eliminates unqualified sites based on attributes and market factors based on your requirements, allowing you to narrow focus to the highest potential sites.

Omnichannel Distribution Optimization

Our proprietary market optimization algorithm allows us infinite combinations to consider your complex, omnichannel concerns. Whether you are balancing the needs of corporate and franchise interests, or managing the complex demands of consumers through multiple distribution channels, we can help you analyze your business across channels.

ShopoGraphics

ShopoGraphics, is a CBRE proprietary data-set which leverages machine-learning to create 41 unique retail segments. By identifying the segments brands currently locate in, we can help clients understand their most successful co-location profiles and identify new opportunities for expansion. The results can be integrated into a mapping platform or conducted as an independent analytical study.

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