This seventh edition of How Active Are Retailers Globally? looks at the target markets for over 150 brands based in the Americas, Asia Pacific and Europe, Middle East and Africa (EMEA).
In 2016 we expect to see global economic recovery continue at a steady pace, with modestly improving growth in many mature international markets. However, there are potential headwinds on the horizon: rising interest rates in the U.S., a depreciation of the Chinese Yuan and a financial crisis in one or more emerging markets.
Within this setting, albeit cautiously, retailers continue to expand their physical store networks despite the ongoing challenges of increasing costs, unsteady economies in some markets and the challenges and opportunities that come with technology.