Innovation by retailers can take many forms; from offering new technologies to view and buy products, to thinking outside of the box to find creative ways to attract customers. CBRE's latest Florida research report explores these concepts and more across Florida's dynamic retail landscape. 

Highlights from the report include:

  • The share of e-commerce sales continues to increase year-over-year, attesting to the demand for delivered goods and the need for brick-and-mortar retailers to find innovative ways to attract customers. 
  • Retailers are engaging in "rogue retailing," a trend that describes how retailers are thinking outside of the box to find ways to attract customers. 
  • Florida retailers are also taking an innovative approach to site selection, densifying in tourist corridors and partnering with entertainment venues with nearby lodging.