• With around 3.5 million inhabitants Berlin is not only the social, political and cultural centre of Germany, but is also increasingly positioning itself as retail capital.
  • Thanks to its high international reputation, dynamic and innovative power, Berlin is considered as the hotspot among international brands and retailers as well as globally demanded expansion target.
  • Due to its size, settlement structure and historical development, retail in Berlin is organized polycentrically; besides the two traditional retail centres City East and City West the city has a variety of established district locations and regional centres.
  • Berlin’s retail not only profits of its around 5.98 million inhabitants in the metropolitan region Berlin-Brandenburg but also from the steadily increasing number of tourists of lastly 12.7 million, which already now are responsible for around one quarter of the retail turnover.