International brand expansion has been strong across Asia Pacific over the past half a decade, with many retailers from the U.S. and Europe seeking opportunities in the region. Australia has been a retail hotspot for international brands with one of the highest new brand entry rates in Asia Pacific on per capita basis. Australia’s favourable economic conditions of strong population growth, wealth, employment and tourism have supported the inbound expansion. Sydney and Melbourne are the preferred choices for first time entrants, followed by Brisbane. Expansion appetite for existing international brands remains strong and while we expect further first time entry it is likely to be at a slower pace.