The Alpes-Maritimes region is one of the most sought after tourist destinations in the world. Tourists flock to its seaside resorts and coastal towns; its major cities are prime convention destinations that host conferences year-round. Thanks to its many assets, the Cote d'Azur attracts approximately 11 million tourists annually (2nd tourist destination in France). The region's international renown is strengthened by the Cannes Film Festival. The festival's annual economic impact is nearly €200 million.