The Jones on Main Case Study


The original Gulf Oil headquarters in Houston, TX.
Midway Companies / Lionstone
Client Ask
Animate the ground plane and create a brand story that will drive interest to the building in the marketplace.

Streetsense created a relevant, marketable story for this historic Houston icon, telling it both through brand and the built environment. We also curated and designed a food hall unique to the market to activate the ground floor and drive local neighborhood connections.

Value Creation
Significant increase in traffic and win rate on lease-up in the building. The new food hall is under construction.