National Harbor Case Study


Massive undeveloped tract of land near DC with several miles of Potomac River waterfront.
The Peterson Companies
Client Ask
Animate the ground plane and create a brand story that will drive interest to the building in the marketplace.

Streetsense hosted a series of design charrettes resulting in the creation of an innovative, flexible block system suitable for all real estate uses. We also developed and implemented an integrated communications campaign and national destination strategy, positioning National Harbor as an iconic, must-see waterfront locale home to a new DC-area landmark — The Capital Wheel.

Value Creation
In addition to bringing Milt Peterson’s vision to life through master planning, Streetsense developed and managed the ongoing activation, engagement, and marketing campaigns to drive demand and create a vibrant destination and sense of place.