After sustained growth of the US economy, the luxury retail market is experiencing a boon—however, it’s not immune to the disruption the rest of the retail industry is experiencing. While the industry has been slower to embrace e-commerce, it has been at the forefront of consumer experience, offering innovative amenities to earn customer loyalty and drive traffic to stores.

As established retailers strive to stay relevant and new brands aim to build larger audiences, retail collaborations are evolving. Retailers are increasingly collaborating in ways that not only helps grow their brands, but also that make shopping for goods and services a more seamless experience for consumers.

Pop-up stores have existed for a long time but their popularity is at an all-time high thanks in large part to social media and clicks to bricks retailing. While there are benefits and challenges both to the retailers operating pop-ups and to the landlords hosting them, it’s clear that the concept is here to stay.

The relationship between consumers, brands and retailers has changed significantly over the past decade. With e-commerce and social media providing more opportunities for consumers to interact with brands, creating a consistent experience across channels is becoming increasingly important.