Despite their ubiquity, the terms e-commerce and omnichannel are shrouded in confusion. What counts as an online sale? Do retailers really need stores? Who is the omnichannel consumer?
Worse yet, much discussion of these topics is marked by misconceptions and missing data, making it difficult for industry players to adapt and plan for growth.
This guide enlists the latest data and research to lift the veil of omnichannel confusion. We have assembled the industry’s definitive source of omnichannel insights – from e-commerce, to store formats, to industrial & logistics — to outline how e-commerce is impacting the retail and real estate industries today and to forecast how it is likely to shape our sector in the future.
This guide enlists the latest data and research to lift the veil of omnichannel confusion. We have assembled the industry’s definitive source of omnichannel insights – from e-commerce, to store formats, to industrial & logistics — to outline how e-commerce is impacting the retail and real estate industries today and to forecast how it is likely to shape our sector in the future.
Omnichannel Retailing
What is Omnichannel Retailing?
What Opportunities Does Omnichannel Offer Retailers?
What Are the Biggest Challenges Omnichannel Poses to Retailers?
What is the Last Mile?
What is an Omnichannel Supply Chain?
What is the Impact of Returns on Omnichannel Retailers?
Omnichannel's Impact on Real Estate
The Halo Effect
How are Retailers Adapting Stores to Omnichannel?
How are Malls Adapting to Omnichannel?
How are Omnichannel Retailers Using Popups?
What is the Impact of E-commerce on Industrial Real Estate?
Omnichannel Consumers
What is an Omnichannel Consumer?
How Does Online Spending Vary by Generation?
Do Consumers Really Prefer Shopping Online?
Omnichannel By The Numbers
What is The Role of M-commerce in Retail Sales?
What is the Share of E-commerce in Overall Retail Sales?
How Does E-commerce Vary by Product Category?
How High Will E-commerce Sales Go?
Download an Omnichannel Primer
The Definitive Guide to Omnichannel Real Estate
Our downloadable PDF contains key information from the digital guide designed to illuminate the concepts behind omnichannel retailing and its implications for the retail and industrial industries.
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Omnichannel Research Team
David Egan
Head of Industrial & Logistics Research, Americas & Global
Capital Markets, Institutional Properties
Brandon Isner
Americas Head of Retail Research
Research
Robert Basiliere
Sr. Management Consultant
Miller Hamrick
Senior Research Analyst
Wei Luo
Global Associate Research Director
Capital Markets