Lauren Peddicord is an occupier leasing specialist at CBRE and is based at the firm’s global headquarters in Downtown Los Angeles. Partnered with Jeff Vertun, Lauren works closely with companies to align their business plans with optimal real estate strategy, and to help position their office and industrial real estate needs as a vehicle for further growth.
Prior to her role, Lauren was senior sales analyst for the CBRE South Bay office where she worked with executive leadership to expand CBRE’s office, industrial, and retail occupier and agency market share in Los Angeles. In her office, Lauren led the sales management efforts, including business development, pursuit initiatives, strategic team formation, and competitive analysis for 60 brokerage and Capital Markets professionals, providing insight and identifying resources within CBRE’s platform. Additionally, she facilitated monthly technology and learning & development trainings for producers and support staff and retained a highly effective Salesforce to achieve organic growth and market share gains.
From managing international real estate portfolios, to one-off real estate assignments, Jeff and Lauren are known for their commitment, responsiveness and thoroughness and for their team’s ability and willingness to make synergistic business introductions for clients through their network.
Lauren holds a Bachelor of Arts degree in advertising from the University of Oregon.
- CA Real Estate Sales Professional License
- University of Oregon, Bachelor of Arts in Advertising