Carol Giffen is the Senior Business Development Writer for the Tri-State Marketing Team. Working alongside the team’s Communications and Media Manager, Carol concentrates on producing thoughtful and compelling proposals and presentations for the 200+ sales professionals she serves, collaborating to form strategies for new business pursuits. Carol uses knowledge gained from years in marketing in the architecture industry to inform and enhance her responses. In addition, she supports the wider marketing efforts of the team, supplying content for projects such as property marketing campaigns and internal communications. Appreciated for her ready wit and receptive work style, Carol brings to her projects a quick grasp of essentials and the “stick-to-itiveness” so essential for the successful completion of complex assignments.
Prior to joining CBRE in 2015, Carol was with Swanke Hayden Connell Architects for more than 15 years. She held many roles in the firm in the course of her tenure, most recently as Director of Marketing, where her responsibilities included collaborating with management to develop marketing strategies; directing all responses to new business proposals, presentations and brochures; identifying opportunities and crafting submissions for publication, speaking engagements and awards; and overseeing all activities for the marketing of the firm.