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Vice President

Valuation & Advisory Services

RJ DeBee III Vice President
Valuation & Advisory Services
Jacksonville 225 Water Street
Suite 110
Jacksonville, FL 32202

Professional Background

R.J. DeBee, is a Vice President in CBRE Jacksonville’s Valuation and Advisory Services Group and is a leader on the National Seniors Housing and Healthcare Team. Mr. DeBee manages a team of appraisers throughout the eastern United States focusing solely on seniors housing and healthcare assets. Primary areas of focus include market study and consulting services, continuing care retirement communities (CCRC) and appraisal services for HUD-insured financing under the LEAN program.

Mr. DeBee has been active in the real estate and healthcare industries since 2008. As a Director for Salus Valuation Group, Mr. DeBee practiced exclusively in the valuation services of seniors housing and other healthcare-oriented asset types. He also provided a variety of advisory services including feasibility studies, market rent studies, and highest and best use analyses. He is a licensed Certified General Appraiser and a Candidate for Designation with the Appraisal Institute.

Prior to joining Salus Valuation Group, Mr. DeBee was Manager and Head of Business Development with Keystone Consulting Group, a full service commercial real estate consulting firm active within the southeastern United States. While at Keystone Consulting Group, he completed valuation and consulting assignments comprised of property underwriting, acquisition and development, financial modeling, and forecasting for essentially all property types and asset classes. This experience consisted of a collective value of assets in excess of $1 billion.


  • Advanced Income Capitalization, 2017
  • The Uniform Standards of Professional Appraisal Practice (USPAP) & FL Law, 2020
  • Advanced Market Analysis & Highest and Best Use, 2018
  • Quantitative Analysis, 2018
  • Appraisal Institute - Capstone, 2020
  • Advanced Concepts & Case Studies, 2020
  • Supervisor - Trainee Course for Florida, 2020

Professional Affiliations/Accreditations

  • Appraisal Institute, Candidate for Designation
  • Certified General Appraiser, State of Florida, #RZ3853
  • Certified General Appraiser in FL, GA, SC, NC, VA, TN, KY, MD, CT, PA, MA, RI, VT, ME, IN, IL, OH, MI, MN, IA
  • Member, Appraisal Institute Northeast Florida Chapter
  • Member, Urban Land Institute
  • National Investment Center for the Seniors Housing & Care Industry


  • University of Florida, Gainesville, FL - Bachelor of Science in Health Sciences, 2008


  • Bourne Financial Group
  • Fortress Investment Group
  • Greystone
  • Hillpointe
  • Max & Co. Development
  • MidCap Financial
  • Nelson Construction & Development
  • New Millennium Senior Living
  • NexCore Group
  • Northmarq
  • Park Ridge Community Bank
  • Singh Development
  • Starwood
  • White Oak Healthcare Finance
  • Wingate
  • Ziegler
RJ DeBee III Vice President
Valuation & Advisory Services
Jacksonville 225 Water Street
Suite 110
Jacksonville, FL 32202