CBRE Group, Inc. (CBRE) announced today that it has arranged a 1,000 square-foot long-term lease for the iconic American Resortwear brand, Lilly Pulitzer, at 2009 Dune Drive in Avalon, New Jersey. This is the first Jersey Shore-area location for the brand and is their third store to open this year.
CBRE’s Colin Behr, in conjunction with Corinne Kotila of MKJ Advisors, LLC, negotiated on behalf of the Tenant. The building is owned by 2005 Dune Drive, LLC.
“It was a pleasure working with such a great company in a unique opportunity to bring them to Avalon, New Jersey,” said Behr. “Lilly Pulitzer will be a great addition to the town of Avalon and we were happy to be involved.”
“Lilly Pulitzer is heading ‘down the shore’ for the summer, and we are packing our ‘Resort 365’ point of view, sunniest styles, and happiest prints! We look forward to delighting our current Lilly lovers in Avalon and meeting lots of new ones from Memorial Day through the end of September,” said Michelle Kelly, CEO of Lilly Pulitzer.
The store’s grand opening is set for Memorial Day Weekend.
About Lilly Pulitzer
Lilly Pulitzer speaks to generations of rule-breaking, sun-followers who celebrate the spontaneous bohemian spirit of Lilly Pulitzer. The company’s effortless fashions are truly born from an original. It all happened by accident, when in 1959-ish Lilly (McKim) Pulitzer—a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several Florida citrus groves—needed a project of her own. With Peter’s produce, she opened a juice stand on Via Mizner, just off Worth Avenue in Palm Beach. Lilly Pulitzer’s business was a hit, but squeezing oranges, lemons, limes, and pink grapefruit made a mess of her clothes. Realizing that she needed a juice stand uniform, Lilly asked her dressmaker to design a dress that would camouflage the stains. The result? A comfortable sleeveless shift dress made of bright, colorful printed cotton in pink, green, yellow and orange. Although her customers liked Lilly’s juice, they loved her shift dresses. Soon Lilly was selling more shift dresses than juice, so she decided to stop squeezing and focus on designing and selling her “Lillys.” Lilly Pulitzer became a fashion sensation and a creator of authentic American resort wear as we know it. The brand is now more popular than ever and continues to create authentic printed styles straight from the in-house print design studio. For more brand history and juicy stories, head here.
CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2018 revenue). The company has more than 90,000 employees (excluding affiliates), and serves real estate investors and occupiers through approximately 480 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.
