Forum Analytics, a CBRE Company

CBRE’s approach to retail portfolio strategy, expansion and optimization integrates location analytics with brokerage knowledge, bringing art and science together to guide decisions. The science is driven by forecasting models deployed in SIMMS, a real-time web-based solution which serves to validate your instincts and maximize return on investment. SIMMS Enhanced option integrates internal business intelligence and external market-level data to enable end users the ability to:

  • Identify high potential areas for new unit development
  • View existing units, direct competitors, traffic counts, big box retailers, shopping centers, and other mission critical business data 
  • Create and print heat maps of gap areas and target customers 


Key Insights Delivered


Growth Initiatives

How big can I get?

How do I prioritize my opportunities?

What are my best new markets for growth?

Existing Assets

What units do I close or relocate?

Which units need remodeling?

Which units should I re-assort?

Customer Profile

Where do they cross-shop?

How can I reach them more effectively?

What are their lifestyle habits and patterns?

Retail Services

CBRE Retail Services offers global reach and the capability to serve retailers, restaurateurs, owners, investors and developers across all retail environments.