E-commerce retail sales hit $453.5 billion in 2017, as brands invest in omnichannel 


E-commerce retail sales increased by 16% to $453.5 billion in 2017, accounting for 8.9% of total retail sales for the year, according to a U.S. Census Bureau report released on February 16, 2018 (Figure 1). The growth was due in large part to brick-and-mortar retailers’ active investment in omnichannel platforms. E-commerce retail sales include both the revenue of pure-play “e-tailers” and the online sales of primarily brick-and-mortar brands. It is growth in online sales of the latter group that is driving overall growth in e-commerce sales, as providing omnichannel remains the key to success for all retail brands.



In addition to strong online growth, in-store sales continued to increase at a healthy clip (Figure 2). Physical store retail sales grew 3.4% in 2017—the highest growth rate since 2012 and a strong indicator that U.S. consumers continue to shop in-store.



Although growth rates (in percentage terms) are significantly higher for e-commerce than physical store sales, in-store sales contribute substantially more to overall retail growth than online sales. In-store revenue increased by $152.7 billion in 2017, compared with a $62.5 billion increase for e-commerce.

 

Our Latest Retail Research

Is the Big Box Dead?

May 24, 2017
Recent big box bankruptcies pose a shadow supply risk, but expanding discount and off-price players will drive absorption
May 24, 2017

Q2 2018 U.S. Retail Figures

• Retail and food sales posted a 6% year-over-year gain in Q2—the biggest such increase since 2012.

CBRE Retail in Your Inbox


CBRE RETAIL SERVICES

Global reach and the capability to serve retailers, investors, owners and developers across all retail environments