The rise of omnichannel supply chains has transformed the logistics real estate landscape. But, omnichannel strategies are complex and constantly changing and raise a number of questions. How much demand does it generate? What markets are impacted? What is the last mile?


Given how new this phenomenon, the answers to these questions are often quite hard to find.  This guide enlists the latest data and research to lift the veil of omnichannel confusion.

We have assembled the industry’s definitive source of omnichannel insights – from e-commerce, to reverse logistics, to impact on retail real estate — to outline how e-commerce is impacting the logistics and supply chain real estate industry today and to forecast how it is likely to shape our sector in the future.

How Has E-commerce Shaped Industrial Real Estate Demand?

E-commerce accounts for almost 9% of total retail sales in the U.S. today and has been growing nearly three times faster than brick-and-mortar sales since 2010. The impact of this growth on the supply chain is profound.

What is an Omnichannel Supply Chain?

Supply chain modernization and the growth of e-commerce have driven a sustained warehouse development boom, and primary distribution markets have accumulated the bulk of new supply. Yet, these secular shifts have also produced a growing need for a broader regional distribution network.

Reverse Logistics: Problems & Opportunities

The culture surrounding e-commerce has placed additional scrutiny and pressure on the return strategy.  Without the physical experience of seeing, touching or trying on an item, e-commerce shoppers have become accustomed to buying multiple items with the intent of returning some of them. 

What is the Last Mile?

The rapid delivery of goods ordered online is highly dependent on the “last mile” of the supply chain. Last-mile fulfillment is essentially the final leg of delivery rather than a literal measurement of distance.

What is Omnichannel Retailing?

Although “omnichannel” is the latest retail buzzword, there remains confusion about what exactly it means. Very simply, omnichannel refers to retailers and consumers combining multiple channels to market, sell, buy and deliver goods. Less simply, however, omnichannel can take various forms for both the shopper and the retailer.

How High Will E-commerce Sales Go?

How Does E-commerce Vary by Product Category?

What is the Share of E-commerce in Overall Retail Sales?

What Opportunities Does Omnichannel Offer Retailers?

What Are the Biggest Challenges Omnichannel Poses to Retailers?

What is an Omnichannel Consumer?

How Does Online Spending Vary by Generation?

Do Consumers Really Prefer Shopping Online?

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