Forum Analytics, a CBRE Company
CBRE’s approach to retail portfolio strategy, expansion and optimization integrates location analytics with brokerage knowledge, bringing art and science together to guide decisions. The science is driven by forecasting models deployed in SIMMS, a real-time web-based solution which serves to validate your instincts and maximize return on investment. SIMMS Enhanced option integrates internal business intelligence and external market-level data to enable end users the ability to:
- Identify high potential areas for new unit development
- View existing units, direct competitors, traffic counts, big box retailers, shopping centers, and other mission critical business data
- Create and print heat maps of gap areas and target customers
Key Insights Delivered
How big can I get?
How do I prioritize my opportunities?
What are my best new markets for growth?
What units do I close or relocate?
Which units need remodeling?
Which units should I re-assort?
Where do they cross-shop?
How can I reach them more effectively?
What are their lifestyle habits and patterns?