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Mark Woodworth

Head of Hotels Research, Americas

Mark Woodworth

Head of Hotels Research, Americas
Meet the Team
+1 4048421150

Atlanta

3280 Peachtree Road, NE
Terminus 100, Suite 1400
Atlanta, GA 30305
+1 404 504 7900
+1 404 504 0028

Professional Experience


Mr. Woodworth is President of PKF Hospitality Research, (PKF-HR), a CBRE company. Mr. Woodworth has over 30 years of hospitality industry experience in both a consulting and hands-on operational capacity. Mr. Woodworth is based in Atlanta and is responsible for PKF-HR’s national practice. He is also a member of the executive committee of PKF Consulting.

Before forming PKF-HR in 1999 with Dr. Jack Corgel, Mr. Woodworth was a Partner and Industry Chairman of the Hospitality Industry Consulting practice for Coopers & Lybrand L.L.P., and specialized in the lodging industry. Prior to that, he was a Senior Principal with Laventhol & Horwath where he focused on the hospitality industry and was responsible for all lodging and real estate consulting services in the southeastern United States.

Mr. Woodworth has managed and conducted consulting assignments, involving both the public and private sectors, throughout the U.S. He has worked for the industry’s leading lenders, developers, chains and management companies and has dealt with all aspects of operations, development and financing. Mr. Woodworth has been qualified as an expert and has testified in litigation and/or bankruptcy matters in New York, Georgia, Alabama, South Carolina, Kentucky and Texas regarding hospitality properties.

Mr. Woodworth has been quoted on hospitality issues in such noted publications as The Wall Street Journal, The New York Times, The Los Angeles Times, The Washington Post, Barron’s, USA Today, The Financial Times and numerous industry publications. Furthermore, Mr. Woodworth is a frequent speaker at industry conferences and is a Dean’s Distinguished Lecturer at Cornell University. He serves on the Board of Directors of the Atlanta Convention & Visitors Bureau, the Finance Committee of the United Way of Metropolitan Atlanta and served for two terms on the Cornell University Council, an advisory group appointed by the University Board of Trustees. He is a member of the Conference of Business Economists and also completed a three-year term on the Board of Advisors for the Center for Hospitality Research at Cornell University.

Mr. Woodworth holds both a B.S. and Master’s Degree from Cornell University’s School of Hotel Administration. He also served on the faculty of the Center for Professional Development at Cornell for 12 years, where he continues to guest lecture.​​​

For more information, visit the PKF Consulting website at www.pkfc.com​​.

Mark Woodworth

Head of Hotels Research, Americas
Meet the Team
+1 4048421150

Atlanta

3280 Peachtree Road, NE
Terminus 100, Suite 1400
Atlanta, GA 30305
+1 404 504 7900
+1 404 504 0028