David Prell is a devoted advocate for clients across a diverse array of industries. His practice is bifurcated between occupiers and investors of industrial and office real estate. With expertise on each end of the spectrum, David has a clear understanding of success for both parties. His strong desire to understand the business of the client he is representing enables him to achieve results that consistently outperform the market. In all cases, David has one mission: Produce the best outcome for his client. Frequently, producing the best outcome means leveraging experts in the allied fields, i.e. capital markets, structured finance, project management, etc., in order to develop a comprehensive solution to a problem. When representing an occupier, space is commoditized. When representing an investor, unique property attributes are showcased to command premium pricing.
In addition, David works closely with his clients’ legal team to build flexibility into transactions, while also mitigating the client’s risk profile. With a recent average of 397 lease changes (from the initial draft to final terms) in favor of his clients, no clause is overlooked. These measurable results are a significant differentiator compared with competition who ignore the details.
Beyond a successful transaction, which is a minimum standard, David realizes anticipation is a key component of the relationship. Markets are inherently fluid and, as such, demand constant interpretation to anticipate changes. True, leases often govern occupancy, but David’s unique understanding of the relationships between occupiers, investors, suppliers, and markets can allow his clients to pivot midstream, thus exploiting the real competitive advantage of David’s team. Finally, savvy professionals must continually educate themselves, which is why David embraces being a student of the industry.