In January 2018, CBRE launched a new global capability, CBRE 360, focused on delivering enhanced employee experiences in the workplace. It helps occupiers and investors worldwide create customized workplace solutions by integrating property services and amenities with advanced digital technologies. Brennan McReynolds is Senior Vice President, Business Development & Operations for CBRE 360.
360 leverages CBRE’s market-leading strengths in workplace strategy, occupancy planning, design and build-out, and property and facilities management, with its growing technology capabilities. The 360 team partners with CBRE’s major business lines, including Global Workplace Solutions, Asset Services and Advisory & Transaction Services to deliver great outcomes for clients.
Brennan is the former Chief Operating Officer at Event Farm, a B2B marketing technology platform, where he oversaw operations, finance and their experiential technology (EFx) revenue stream. As one of the initial hires in 2011, he was instrumental in the shift to a SaaS based business model, securing venture funding and the overall growth of the company from 7 to 50 people.
He’s a past speaker at event industry conferences like MPI, PCMA, IMEX, EventTech and most recently WORLDZ where he was also featured in follow-up piece published in Forbes. During the 2016 Summer Olympics, in Rio, he spent 30 days on the ground lead the technology platform that enabled Nike’s athlete and VIP brand experience during the games.
Previously, Brennan was Founder & Managing Partner of SQUARE PEG, a strategic consultancy that focused on aligning leaders and teams with go-to-market strategy based on their natural strengths, leadership, and communication styles.
Prior to following his entrepreneurial spirit, he helped build the Washington DC office of the global construction management firm, Skanska. In his 8 years at Skanska, Brennan worked in the Preconstruction Department, primarily on large healthcare facilities before managing the Business Development and Marketing Department. At the time of his departure he was the Director of Interiors/Special Projects Group, overseeing the division dedicated to providing interior fit-out and non-traditional projects to nationwide partners and local clients. His projects included the first LEED Platinum furniture dealership in the country, a 20K SF relocation and build-out for Medimmune, and multiple national on-call projects for IBM and Kaiser Permanente.
In his free time, Brennan is an avid runner and endurance athlete having completed 6 marathons and 2 Ironman distance triathlons. Most recently he competed in the Norseman extreme triathlon in western Norway, deemed one of the most challenging triathlon in the world.
Brennan holds a BS, Civil Engineering & Engineering Management from the University of Evansville.